This installation produces a “portrait” of the participants based on the movements of the computer mouse while the participant navigates through the internet. This is a project we have great affection for because, on the one hand, a simple movement of the computer mouse can bring out an aesthetic experience, and on the other, we think that the result can be a portrait of how people perform a simple and common action that will probably disappear in next generations of computers managed by our voice, hand gestures or other natural interfaces. A portrait is not always an oil painting; it could also be a digital layout of our way of reading in the web. But, especially in this modern technologically oriented times, this kind of portrait also describes accurately the person, as it was the footprint of our forefathers that took place around 20.000 years ago.
But, why “the fly”? Is not the movement of the computer mouse a simile of the movement of a fly? The fly also travels around an immense and infinite world, in an apparently random and purposeless way, but ….. is it really “random” and “purposeless”? We hope that participation of people will make them reflect on how new technologies are transforming us, in particular creating new reading habits. People now read on screens, which is a more fragmentary way of reading, and devotes less attention to the text and more to the headlines and images. The installation gives us the chance to observe ourselves with a different perspective and distance from our personal tastes, and to evaluate –in this case- our online reading differently.